Friday, April 15, 2011

Framing the Debate

Happy Friday, Comrades!


Or would you prefer "The week is almost dead?"

There's always two sides to any story, and since we're storytellers, we can tell either one we choose. We're also salespeople, and the sooner we realize that, the better. We're selling our music and opinion to the masses. I like to think of it like the American gangster Al Capone put it - "I'm just a businessman providing a service that the people want" (Something like that.)

How we frame the debate directly affects our sales pitch. Jumping in the time machine, let's go back just a few years to a stifling summer in Quantico, Virginia. My Kirk Hammet meets Eddie Van Halen hair didn't help matters, but hey, it sure looked cool. I was smack in the middle of my days as an environmental organizer. (Actually, that's one right there - I could say "my days as a long haired hippie", but that doesn't sound good.) The teacher of the class outlined some important principles. There was, and always is, a fight over the oil reserves in Alaska. Proponents of the drilling call it "ANWR" (ann warr), and the environmentalists call it "The Arctic National Wildlife Refuge."

Big oil calls it "exploration." Hey, didn't Lewis and Clark explore America?" That's a great vibe!

The greens call it "drilling" - casting it in a much more negative light.

Now, I happen to be on the side of the greens with this issue, but details don't matter for our discussion.

What you can see is the word choice is vital. Looking back at the healthcare spat would provide many good examples of what I'm talking about. Read editorials from The New York Times and The Wall Street Journal if you're really serious about research.

Moving to music: Let's say you're an unknown band trying to break into the scene. Bad choice: Unknown band tries to break into scene. Good choice: A fresh new band is set to rock the town - don't miss their show to hear the very latest of what promises to be a bold new trend in music!"

OK, maybe that's overkill, because people can see through your "legal troubles" to know you were in the slammer. But again, it's all how you frame it. Hey, let's say you WERE in the slammer, and starting a new band.

Bad choice: Ex-convicts try for fresh start.

Good choice: John Smith knowns what it's like to be on the wrong side of luck. He also knows what it's like to work your way back to the right. Come out to hear his authentic fire-tempered blues.

Spin it!

- Josh

Thursday, April 14, 2011

Authenticity

"Bluetooth or not?" I asked myself the other day, as I walked into a business appointment.

On one hand, I see it as a symbol of status and business, mixed with a bit of importance because, frankly, I might get a call that's more important that you.

On the other, I think props like that come off about as convincing as 12 year olds using profanity.


The topic of Authenticity is an important one for everyone in general, and musicians in particular. I often lecture my students about how, in my opinion, the real key to the genius of Hendrix was in that he wasn't trying to sound like anyone else, only purely, fiercely himself...and the occasional war sounds reflected in his renditions of The Star Spangled Banner and Machine Gun.

There's half a dozen people in my town alone that can play faster than Jimi, know more about chords, and have way more theoretical knowledge.

But until we stop trying to emulate other guitarists, we can only hope to be pale imitations of our true glory, a fleeting ghost in the rear view mirror of what we could sound like.

And what a shame! Beethoven didn't even step into his own until he stopped trying to copy Mozart. What if he had gotten bogged down in the details of what piano Mozart used?


I heard somewhere that we're all like radios, tuned to our very own frequency, and receiving a unique sonic blend. I think it's time we all turned up the volume!

- Josh

Wednesday, April 13, 2011

Toys 'R Us rockin' the world

"Rock 'n roll ain't no riddle now. To me, it makes good, good sense."

Hey Comrades!

You know what my favorite band of all time is? The Electric Mayhem - The house band from the Muppets.

Besides having great stage presence, they've got a totally killer sound. It's what people think rock music should sound like. It's literally a caricature of itself.

I also like the sounds that kiddie guitars from Toys R Us make. Talk about some pure voltage rock! I've got this little guitar that some kid probably got at McDonald's and then gave to me, and it's got the BEST riffs in it ever!

So, next time you're getting all stressed out about trying to beat Steve Vai at his own game, or invent a new chord voicing to knock 'em all dead - step back, and remember what the essence of rock is. If it can sound cool in Toys R Us, it can rock the world.


- Josh

Tuesday, April 12, 2011

Office space

I saw a quote once that was pretty cool. I'm going to completely ruin in, because a.) I don't remember who said it, and b.) I forget who was in the quote.


But it was about a famous writer who wrote best with his feet in icy water, and a famous composer who thought the smell of slightly rotting apples was great for creativity.

It brings up the question of: What's your ideal creation lab?

Like I've been yelling about, I just went to Richmond to set up a radio show. I took the train, and that's my new favorite office, especially at night. It was the best. It was cozy, made me feel important, was ultra-comfortable, exciting (the traveling part), and only alarming once. A train moving a gazillion miles an hour in the opposite direction on the adjacent track let it's horn off right outside my window. I jumped. But maybe the reason I liked the space so much was because I didn't have wires everywhere. My students will attest to the fact that my studio is always an epic battle of wires vs. man, and the wires appear to be winning handily.

My mom and brothers really have this skill of setting up ideal space. Maybe it's because they take the effort to actually clean house a bit. I don't know. Their aptitude first dawned on me when we were eating dinner one day. I looked around the table, and saw how they had the food on their plates arranged just so, very artistically, and it looked so appetizing. I looked at my plate, and saw a plain pile of spaghetti resembling...well...My studio! When I take the time to set up a nice place to work, it's always worth it. See if it helps you, too. I think a good studio space is vital for world domination. Wow, I really need to get my act together!

Workspace doesn't have to be an actual office. I love taking songwriting safaris to the city or the park. A change of scenery can be really cool! It's fun to set aside a certain time each week or month for field work. I think it would be neat to find a dismal industrial alley, assuming I won't get shot, and sit there for hours to see what songs I could write.

Has anyone seen a marble or five? I seem to be missing a few...

- Josh

Monday, April 11, 2011

It's a long way to Richmond

"Well it's a long way to Richmond, rollin' north on 95"


Hey Comrades!

Wow, I hope you had a fun fun fun fun Sunday! I sure did. I got to take a TRAIN to RICHMOND to learn how to be a radio DJ!

Yes, yes, I will be hosting an occasional show on the University of Richmond's college radio station, WDCE 90.1 FM! I'm psyched. Now I gotta figure out playlists and formats and everything.

I'll be posting air dates soon, so stay TUNED. Ha ha!

Since music is a conversation, it begs the question: If you had a radio show, what would it be? Sports? Talk? Top 40? Classical? It's a great conversation starter. I'd be curious to hear what you think!

Also, I could use some input on the planning stages. I've got a solid idea of what I'm trying to do, but input is much appreciated!

Boy, the train trip was a blast, too. My new favorite office space is Amtrak's Northeast Regional train by night. I love love love being on the road for music. I was sitting at the train station, listening to the trains go by, and enjoying the breeze. I got to meet a cool lady on the train who gave me some great ideas about public speaking, too. Networking never stops! Uh, well, I DID get asked to pipe down by the people in front of me as I was enthusiastically asking about speaking and presentations, but oh well...

So here's your knowledge nugget today, comrades: Up the networking game! Start talking to people around you, and see what cool folks you'll meet.

Vive la revolution!
- Josh

Saturday, April 9, 2011

The Mozart vs. Beethoven cage fight

Who says classical music is boring?


I mean, a bassoon looks like a cross between a bazooka and a mortar, for cryin' out loud!

I had the privilege to watch the London Conchord Ensemble in concert last night at the Library of Congress in Washington, DC. Wow, what a great show! Special thanks to the random lady who gave me a ticket to get in!

The program consisted of Mozart's Quintet in E-flat major, K. 452 for piano and winds,
Poulenc's Sonata for flute and piano, Bridge's Divertimenti for flute, oboe, clarinet, and basson, and finally, Beethoven's Quintet in E-flat major, op. 16, for piano and winds.

Notice that it started with a Mozart quintet, and ended with a Beethoven quintet. Reading the program, and I'm paraphrasing, I've got this:


Tonight on Classical Cage Fights! "The Wolf" wrote a quintet for woodwinds. Kings said these instruments were too loud, so The Wolf said he'd ease the pain...by bringing more! He dropped a PIANO in the mix! Arrrrrr!

Facing The Wolf, Stone Deaf Ludwig said he had it with always living in the shadow. He was going to write a piece using exactly the same format, exactly the same instruments, and even the same KEY. He'd shoot the Wolf from the sky like Sarah Palin hunting from a helicopter! And he's got a special message for all the haters - boo louder, 'cause he STILL can't hear you.

Don't miss it - on Classical Cage Fights!

The actual text said: "While at this point Beethoven's style still conformed to the Classical traditions established by Mozart, Haydin, and their contemporaries, evidence suggest that he was nevertheless striving to define his own musical abilities and expressive language by creating works in a wide range of compositional genres. The unusual instrumentation of the Quintet is identical to that used by Mozart in his own Quintet for winds, composed twelve years before, indicating that Beethoven wished to emulate (or surpass) Mozart's own essay in the genre.

Same difference, basically.

And Beethoven CRUSHED him! Wow! Mozart was all uptight and like "oh, I hope I don't step in a puddle with my fancy ballerina shoes." And Beethoven was like "BOOM! I'm the thunder, fool, and I'm gonna rain all over this parade!"


The musicians were most gracious and skilled. I have to wonder what they thought of us crazy Americans, though. Across the street, the lights in the Capitol burned late into the night as the very real possibility of a government shutdown loomed. To add insult to injury, as the oboe player was explaining a piece, instead of everyone just listening a little closer, some lady in the back has to yell "TALK LOUDER!"


At least she didn't request Freebird.


- Josh



Friday, April 8, 2011

The Women

"...And she valued herself." - terri st. cloud


Happy Friday, comrades!

Please forget that you ever read the following blog. I'm putting my chauvinist wit on the shelf temporarily, and actually saying something of substance. Don't worry, I'll be back to my old self soon.

I've been noticing women lately. Ha ha! I mean, a thinking pattern on their part that seems to be appearing...Something psychological that seems to be a trend, and no comrades, I'm not talking about them deliberately confusing us fellas. OK, maybe my chauvinist wit is back. Regardless, I'd like to share a few thoughts with you. Perhaps they could provide a male perspective to any women out there who are struggling, and a human perspective on strength and self-worth. And, of course, musicians need both of those qualities to truly succeed. Disclaimer - I'd never be so stupid as to say I understand the workings of the female mind. Ha! THAT would be silly.

Women are a fascinating gender. Typically not as physically strong as males (although there's quite a few ladies at the gym who could beat me in arm wrestling - but that's not a hard bar to clear), nonetheless, they exhibit an almost superhuman inner power. It's not always obvious, but it's there if you look.

Snapping back into my usual persona for a minute, how'd you think they made it through the 50's and 60's? A woman's gig was LOUSY, and all the Valium in the world couldn't get me through those crushing years of housewifeliness and oppression.


As I mature...scratch that...get older...I've been fortunate to have met some of these super ladies who have endured unimaginable loss, pain, and misfortune, only to emerge wise and kind and strong. Their cores might have always been unshakable, or perhaps they were forged in some of the terrible fires. They spread grace, light, and wisdom along the path for the rest of us, like the wizard in the Black Sabbath song The Wizard. And, just like the rest of us, sometimes they too stumble, or tick me off when they don't laugh at a "hey, cook me some food, woman" joke that I make, but man, that strength is undeniable. Actually, they usually tolerate the jokes alright, and laugh at it like a lioness would laugh at a bird who's yelling it's head off.

I've also noticed that, in other women, that possibly, this passive, quiet strength can actually be self-destructive. I'm always amazed at how the ladies fall all over sub-standard guys. (Ha, this makes me feel better when I get the cold shoulder.) But seriously, I've been seeing so many women in so many lousy relationships, some of them physically, and many of them emotionally, abusive and unhealthy. It seems as if the fear of being alone overpowers basic "HEY! This guy's a creep!" mentality. It saddens me to see people settle for so little, and to tolerate so much needless pain. It's as if that inner strength they possess is devoted to enduring the situation, slave to the idea in their head that this is all they're worth. Endure they do, and they're so good at it, sometimes they wind up dead. Talk about discipline.

I guess we all have these issues, not just women. It's that self-worth thing. I'd like to be a mirror for a day, and walk around so people could really see themselves. Would we all be like Stanley in Weird Al's "UHF" and run to the window, and say "HEY! These floors are as dirty as hell, and I'm not gonna take it any more!" (And leave, instead of cleaning them?) Would we stand up tall, and say "I matter?"




So here's my wish that all the ladies out there can see, imagine, or at least even pretend, to know your strength. Because you are strong, so very strong.


OK, so how does this relate to music? Well, us minstrels of the rock often take little or no pay for our craft. If we stopped selling ourselves short, and started acting like we were in the big leagues - maybe we would be! Don't be so hungry for a compliment that you've gotta eat it off the floor. Go up a level or three! Now, sure, sometimes a gig is good for the exposure, sometimes it's nice to help a venue out, and sometimes, you've just gotta pay your dues. But see your worth, in a quiet, humble way...And then take over the town!

It's all upstairs. Do you think you matter? That seems to determine a lot. I know I'm trying to figure it out myself.

- Josh